Cookie policy
Optional measurement is your choice. The website works when you decline it.
Last updated 1 October 2026
About cookies and browser storage
Cookies are small values a website stores in your browser. Local storage can remember choices between visits, while session storage usually lasts for a browser-tab session. This policy covers these technologies on furtherline.com.
Our privacy policy explains the wider handling of information, including enquiries and business correspondence.
Your choices
Analytics and marketing are off until you allow them. Accept both, reject both or choose them separately. This applies in every country. Declining optional measurement does not prevent you from reading the website, creating a brief or contacting us.
Use Cookie settings in the footer to change your choice. Analytics withdrawal clears the session reference and stops new optional interaction collection. Marketing withdrawal prevents new advertising measurement and removes campaign details from the browser session. It also clears stored advertising click identifiers. It does not retrieve information already shared.
Essential preferences
furtherline.consent.v2 is a first-party local-storage entry containing your analytics and marketing choices, preference version and the time you chose. It is valid for 180 days unless cleared sooner. It remembers your decision and is not an advertising identifier. We ask for a new choice when the scope of optional measurement changes.
If browser storage is blocked, your choice may not survive a reload. Unsent brief answers are held in page memory rather than cookies or persistent browser storage.
Analytics and performance measurement
When you allow analytics, furtherline.funnel.v1 in session storage holds a random session reference, first and most recent page context and, only with marketing permission, recognised campaign information. It is cleared on analytics withdrawal and normally ends when the browser-tab session ends.
With marketing permission, furtherline.ads.v1 in session storage can retain an advertising click identifier for the browser-tab session. It is cleared when marketing permission is withdrawn. furtherline.receipts.v1 remembers up to 20 accepted enquiry references during the tab session to prevent repeated conversion signals; it is used only with optional measurement permission.
Our measurement uses visits, link clicks, brief progress and enquiry progress to understand the website. It excludes form answers and contact details. Raw interaction records expire after 90 days, separately from operational enquiry records.
If Google Analytics is configured, its tags also require analytics permission. Google Tag Manager is loaded only after an optional category is allowed, and individual tags must respect the category you chose.
Advertising measurement
Marketing permission allows recognised campaign labels to be associated with the session. If advertising services are configured, it also controls advertising storage, advertising user data and advertising personalisation through Google Consent Mode v2. Global Privacy Control keeps this category off.
Rejecting both categories prevents our optional interaction collection and loading of Google Tag Manager. We do not send denied-consent measurement pings as a substitute for that choice.
The X Pixel loads only with marketing permission and without a Global Privacy Control signal. It measures visits and server-confirmed applications, with a random application reference to avoid counting the same submission twice. Withdrawal stops future collection and removes X identifiers stored on this domain; cookies on X’s own domains are managed through your browser and X settings.
Location and functionality
Where the hosting service supplies a verified country code, the site can read that approximate region. It does not request precise device location or use an external geolocation lookup. It does not set a country cookie, and region detection never switches optional measurement on.
Third-party cookies
With analytics permission, Google Analytics sets _ga and _ga_4LCZG3ZXPK cookies to distinguish visits and sessions. Both expire after 60 days without renewing on new activity. They are removed from this browser when optional permission is withdrawn. No Google Ads tags are enabled. Furtherline remembers consent for 180 days and stores its optional session reference for the browser-tab session.
With marketing permission, X can set _twclid (advertising click), _twpid (browser identifier) and _twsid (session identifier) on this domain. Their maximum cookie lifetime is 390 days; a session identifier can change after 30 minutes of inactivity. Withdrawing marketing removes these cookies from this domain. X may also use cookies on its own domains, governed by its cookie information.
Google Analytics and Google Ads can use cookies when configured and permitted. A linked external website has its own cookie policy; a link alone does not install its cookies here.
Browser controls
Browser settings can block or delete cookies and other site data. Deleting Furtherline’s site data removes the saved consent preference, so we will ask again. Blocking all storage may prevent preferences from being remembered.
Changes to this policy
We revise this policy when storage or measurement changes. The date above shows the latest revision. A change that needs new permission will be presented before optional processing begins.
Contact us
Furtherline is responsible for the personal information described in these policies. For privacy requests, legal questions or concerns about this website, contact us using the details below.
Vincent van Goghweg 18, 1506JC Zaandam, The Netherlands